RADADA

Riga, Latvia

Latvian folk heritage gets screen-printed onto oversized sweatshirts and linen dresses - each piece made to order, handprinted using water-based paints so no two are exactly the same. The brand's recurring motifs lean hard into crowns, red lips and regional crown designs from Courland to Latgale, which sounds niche until you see it featured at London Fashion Week. Wearable cultural pride, without the folk museum energy.