Reet Aus

Tallinn, Estonia

Reet Aus is an Estonian circular fashion brand founded by designer and sustainability researcher Reet Aus, who pioneered upcycling at industrial scale in the fashion industry. The brand transforms post-production textile waste from garment factories into premium ready-to-wear pieces, significantly reducing water and energy consumption compared to conventional production. Available in English, German and Estonian, the brand has a strong international orientation while remaining rooted in its Baltic identity.